Digital Marketing can drive thousands of visitors to your website. However, it can also lead to wastage of funds if not done right. The Digital Marketing landscape is dynamic and ever changing. It is important to focus not just on traffic but conversions, bounce rates and ROI.
We follow a nine step strategy to drive traffic to your website:
1. Email Marketing
Emails are cost effective and deliver a good return on investment (ROI) to marketers.
2. Social Media Marketing
Social media has become a powerful marketing tool that can make your presence go viral and return millions of visits / views.
3. Pay-Per-Click Marketing(Google AdWords)
Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website.
4. Influencer Marketing
The trend of influencer marketing is catching on really fast.
5. Content Marketing
Content is king and content marketing is of utmost importance
6. Retargeting/Remarketing Ads
Mostly useful for product based online stores; ads which follow a customer.
7. Viral Marketing
As a startup, there’s no better way to create a strong buzz about your brand than going viral on the internet.
8. Affiliate Marketing
Affiliate marketing can be treated as a sibling of influencer marketing
9. Referral Marketing
One of the best ways of promoting your brand is by letting your customers do it for you.